Art & Digital Direction

Big East - #BEGood Campaign

As apart of my role with CENERGY, I led the digital direction of the Big East #BEGood campaign. This campaign took place during the 2015 Big East Tournament, and chronicled individuals who did "good deeds" in their community. As apart of this campaign, I provided the following services:

Wireframe Structure Development
WordPress Theme Project Management
Vendor Management
Content Population and Updates

Upstate Farms Food Service - Recipe Campaign

Upstate Farms is the leading dairy conglomerate in Western New York, and fulfills dairy orders all across the nation. Their Food Service division targets institutional clients, and their goal was to reach these clients in a new way. As apart of my role with CENERGY, I led digital direction for the Recipe section of their website, taking on the functionality of a "Pinterest" application. I provided the following services:

Wire Frame Structure Development
SEO Strategy & Implementation
Vendor Management
Content Population & Updates

Charter Communications - Lead Generation Campaign

Another project that required my digital direction was for Charter Communications, which targets college students living off campus. In my Manager of Interactive Services role at CENERGY, I provided the following services:

Mobile Application Project Management
Conversion Page Development
E-mail Marketing Template Development & Management
Google PPC campaign
Facebook PPC campaign

NHL Beard-a-thon Campaign

Hockey playoffs are an exciting time of year, and Beard-a-thon makes it that much more exciting! Beard-a-thon is a fundraiser that helps hockey fans raise money for their favorite team and their respective charity. It highlights their beard growth, while helping a great cause. As apart of a brand refresh this year, I assisted with the following services:

Site Map Development
Donation E-commerce Organization for American & Canadian Funds
Optimization & Development of Content
Wireframe Development
Digital Project & Vendor Management